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Do you have that niggling feeling...

That little voice inside that’s saying “This is a freaking brilliant idea.”

An idea perfectly molded to fill the gap in the market!

An idea secretly holding the key to an uncharted niche!

An idea that's ready to soar, if only you could find the runway!



Let's dive in

Module One - The Idea

'I've got a business idea, but how do I make it happen?' 'Will my business idea even succeed?'

Perhaps you're wondering, 'What steps do I need to take to launch my business?'

If these questions sound all too familiar, rest assured, we've got you covered!

This module is designed to guide you step by step through the process. We'll ensure not only that your business idea is solid, but also that you gain clarity on your mission, vision, purpose, and goals. Get ready to hit the ground running!

Module Two - The Customer

By gaining insights into their identity, preferences, and daily habits, you can establish deeper connections with them through your marketing efforts, product development, and increase their trust within your brand overall.

One of the biggest challenges we see time and time again is our clients have amazing ideas but are unclear on who their dream customers are. This means that they can waste time and money on product development and marketing to the wrong people and getting minimal results.

For your idea to take off, you need to be clear on who your dream customer is, where they are and how you can connect with them.

Module Three - The Branding

Now that you have a clearer idea of what your business is about, what problem it solves, and who your ideal customer is. Now, it's time to take action and turn your idea into a recognisable brand.

This module will guide you through the steps needed to bring your idea to life, from creating a brand identity to rolling out your branding strategy. We'll cover everything you need to know to make your business stand out and succeed in the market. Let's get started on turning your idea into a brand that connects with your customers and makes a difference.

Module Four - The Marketing

We've defined your target customer, pinpointed her challenges, brought your product to life, and developed an epic branding package.

Now, it's time to map out your sales strategy! This week, we'll delve into various social media platforms, compare organic and paid advertising, and the importance of a strong website.

You're on the verge of launching your product and gaining insights into the costs and commitment levels needed for success.

Hey I'm Em

aka SociallyEm!

Founder of Maxx Marketing and Business WA 40 under 40 winner.
Mother of three beautiful girls and a FIFO wife.

I've spent the past 10 years building multiple businesses while my babies slept, and my husband worked away.

Why? To create a lifestyle for my family that I could only ever dream of.

I wanted to be that stay-at-home mum that was present for the kids sports and school events but also wanted to contribute financially AND build a successful career.

I'm the type of girl that says you can have your cake and eat it too!

Now, I want to help others turn their dreams into reality.

  • She Is...

    She Means Business welcomes anyone with a spark of an idea.

    Whether you've taken the first steps toward making your idea a reality or it's just a persistent feeling in your gut that won't quit, we're here for you.

    Perhaps you've never even voiced it aloud.

    Maybe you've shared it with a friend but it hasn't left that room yet.

    She Means Business is for those ready to actually see if this "thing" has legs!

  • She Is Not...

    Entrepreneurs who have already launched their amazing idea and have created their business. If you aren't growing in business and need help then book a discovery call HERE and we can chat about how to fix this.

    Service based business ideas. Whilst you can learn all the fundamentals on how to build a business, we talk a lot about product!


    Each module extensively covers all the necessary steps to transform your concept into reality, complete with worksheets and examples. The resources necessary to nail your website, social media, marketing strategies, and branding initiatives.


    Two group coaching sessions with Em via Zoom. The first session focuses on refining your idea and ensuring you've perfected the process, while the second session revolves around the launch process. Plus, a dedicated Facebook group to ask questions.


    To ensure you successfully launch your idea, we're providing a comprehensive business checklist that will guide you through every key aspect of your journey. Additionally, you'll receive a pricing calculator to help determine your margins for both retail and wholesale.

Don't just take my word for it...

"I have been having 1:1 Coaching Sessions with Em for over a year now and I cannot express how much it has changed everything about my business and my mindset. Having Em’s guidance and knowledge is priceless, and she knows exactly what she is doing when it comes to small business success, and I cannot recommend her highly enough. Knowing that I log onto the session to a friendly face where I can brain dump my ideas and thoughts, whilst having honest, detailed and individualised advice is invaluable as a new small business owner. These sessions are crucial to my business growth and success. "

Jenna from @_littleohana




How long will it take me to complete?

You'll receive one module per week over the span of four weeks. Depending on your pace, you can complete the entire program in as little as 28 days. However, you have 12 months access so can take your time.

Do you offer payment plans?

Absolutely! You can pay using afterpay, humm or our weekly direct debit system.

I want a business but don't have a product idea yet

If you haven't settled on a product idea yet, don't worry. This course is designed to assist you in that process. We'll guide you through identifying your target customers and pinpointing a niche market based on their specific needs.

Will there be an opportunity to talk to Em?

Sure, will be! You will have a group coaching session via zoom twice plus there is a dedicated Facebook group for you to ask questions at any time.

What can I expect after completing the course?

By the end of this course, you'll have defined your product, identified your target audience, selected a business name, and completed all the necessary steps to establish your business. You'll have crafted your branding guidelines, planned your launch strategy, and chosen the platform for your debut. Together, we'll take your idea from inital concept to a successful launch baby!

Every morning you have two choices: continue to sleep with your dreams or wake up and chase them.

Let’s create an additional revenue stream for you and your family.